Southwest Airlines Launches World's First Flight Tracker with Destination Reels
FlightPath3D, the leader in moving map technology, announces that Southwest Airlines® has successfully upgraded to its new inflight moving map – an all-in-one virtual world where passengers can use augmented reality and watch short-form videos to connect the flight journey with their destination.
The inflight experience captivates passengers with a 3D map of the route and virtual reality views of the flight deck, window, and aircraft. The world's first inflight Destination Reels application is an immersive travel guide loaded with mobile-friendly, short-form videos for all 118 Southwest® destinations. This ground-breaking experience for Southwest passengers is:
Immersive – see a view that pilots get with a virtual flight deck, window, or walk on a beach in Miami
Personal – explore destinations based on interests with video playlists such as nature, architecture, or instagrammable hot spots
Savable and Shareable – you can build your own itinerary, save it, and share it
Smart - the aircraft model is a 3D digital rendition of the specific Southwest aircraft you’re flying on
Mobile First - zoom around a 3D world or swipe through thousands of destination reels on your mobile device
Southwest Destination Reels
“More than one-third of all time spent in the Inflight Portal is through interacting with the flight tracker and destination guide and we know our Customers enjoy this feature while onboard,” said Tony Roach, Vice President Customer Experience & Engagement at Southwest Airlines.
“We are excited to be the launch airline for this Flight Tracker with Destination Reels, delivering exclusive short video destination content directly to our Customers as we continue to enhance our Customer Experience through the various touch points in their journey.”
Southwest Flight Tracker
FlightPath3D is putting its full force behind its latest innovation called Destination Reels so that passengers can immediately get a vibe for any destination. Watch the top 100 experiences trending in San Francisco or choose a playlist to see the most photogenic, family-friendly, or must-see museums. After browsing the built-in lists, passengers may decide to build, organize, and map their own itinerary with the trip planning feature. Southwest is the launch airline to integrate the new Destination Reels experience.
"There is a gap between the on-board experience and what consumers are used to with the latest Internet apps such as Instagram, TikTok, etc. We’ve created a virtual 3D world to track the flight packed with a feed of thousands of destination videos to bridge this gap," said Duncan Jackson, President of FlightPath3D. “We’re using data science to rank attractions and help match user interests to destination experiences to promote more travel.”
