3 Ways To Use WhereWeFly In Your Airport
With our WhereWeFly innovative route map, passengers have a user-friendly tool at their fingertips to discover routes and destinations at an airport. But, incorporating it into a website is just the first step in driving more awareness and engagement with a route network. There are numerous ways to leverage the map beyond its URL.
WhereWeFly is an incredibly valuable marketing tool with a deep linking feature that can help drive more eyeballs to the map and ultimately bring more passengers to an airport. While deep links can be applied many different ways, today we’re focusing on how to use them inside airport walls.
Read on as we unravel the ways in which WhereWeFly's route map can capture passenger attention while walking through a terminal.
Leverage Digital Displays
According to Clear Channel’s latest Airport Insights Study, over half of U.S. frequent flyers visited a website after seeing an airport ad. Additionally, 79% of those frequent flyers agree that information about new destinations would benefit future travel experiences, and over half of them make travel reservations while at the airport.
This presents a pivotal opportunity to take advantage of a few house ads. With the help of a simple QR code for passengers to scan as they walk by, you can turn any digital display into a gateway to the map. Using general map awareness messages, promotions of seasonal flights, new routes, and more, the ease of digital displays makes it a breeze to connect with passengers.
See how Philadelphia International Airport incorporated our destination video content into a digital display moment.
Create High-Impact Print Moments
Not to be outdone by digital, print advertising is still very relevant and shouldn’t be overlooked as a viable option to drive awareness of the route map. Simply take those pixels and apply them to paper.
QR codes can just as easily be added to a highly impactful print design and are a great way to take advantage of areas with high foot traffic. Add in contextually relevant messages based on placement inside the airport from ticketing to baggage claim, within the concourse to the gate.
Engage Passengers With Touch Screens
Beyond a house ad, take your passengers on a journey by bringing the actual route map inside the airport. WhereWeFly can easily be applied for real-time, in-person usage with touch-screen technology creating a gamified experience for discovering routes and destinations.
See how our President, Duncan Jackson, demos a standalone kiosk.
Our WhereWeFly route map is not just a powerful online tool but also a versatile asset within airport spaces. By leveraging digital displays, high-impact print moments, and engaging passengers with touch screens, you have the power to captivate travelers, spark curiosity about new destinations, and ultimately drive more passenger traffic.
Want to bring WhereWeFly to your airport? Contact us to get started.
