FlightPath3D Wins Best Inflight Entertainment At APEX Innovation Awards
FlightPath3D, the global leader in aviation moving maps, is proud to announce that it has been awarded the esteemed APEX Innovation Award for Best Inflight Entertainment.
The award, presented by APEX (Airline Passenger Experience Association), recognizes our commitment to elevating the passenger experience through groundbreaking innovation and creativity in the field of inflight entertainment.
“The best way to predict the future is to create it. In partnership with Southwest Airlines, we redefined inflight entertainment by harnessing the power of augmented reality and social-media style video guides akin to Instagram Reels,” said FlightPath3D President Duncan Jackson.
Implemented across Southwest’s fleet, FlightPath3D created an all-in-one virtual world where passengers can use augmented reality and watch short-form videos to connect the flight journey with their destination. The inflight journey captivates passengers with a 3D mapping of their route and virtual reality perspectives from the flight deck, window, and entire aircraft. We introduced the world's premier inflight Destination Reels application, a comprehensive travel guide packed with bite-sized videos tailored for mobile use, covering over 100 Southwest® destinations.
Routes and destinations form the backbone of an airline’s business. Delivering a connected journey with short-form videos merges the inflight experience with the familiarity of social apps. Providing the ability for passengers to save and share their customized destination itineraries with family and friends has transformed flight travel.
Jackson adds, “Promoting destinations is crucial for airlines as it maximizes passenger engagement and revenue opportunities.”