WhereWeFly Launch Guide

Get the most out of your new route map

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Launch Checklist

Congrats on launching your new route map!

Here is our launch checklist to help you spread the news and start driving travelers to your website.

  • This new route map is big news! Build a press release to share the launch with the aviation world.

    • Write a press release – Want help? Email our marketing contact jamie@flightpath3d.com

    • Submit to relevant media outlets and online distribution services

    • Monitor for coverage and follow up with interested journalists

    See example press releases here and here.

  • Your email list is a great source to start driving website traffic.

    • Send a single email OR include it in your upcoming newsletter

    • Link directly to the WhereWeFly tool in your website

    • Encourage subscribers to try it out and share with their networks

  • Social media is another great way to drive awareness of your new route map.

    • Create a post announcing the new feature launch

    • Share across relevant social channels like Facebook, Twitter, Instagram, etc.

    • Engage with followers and encourage them to share with their networks

    Need some ideas? Download our sample post ideas to get started.

Using Your New Route Map

Your new interactive route map goes beyond helping travelers find the right destinations and flights – It’s also a valuable marketing tool!

Below are some of the key ways to leverage the tool to increase social engagement, website traffic, and route map usage.

  • We know that your routes are intermittently changing. Our tool makes sharing those updates across social channels and email easier, ultimately driving more flights booked.

    Here’s a few ways to use our deep linking tool to share a new route or destination:

    • Link directly from a social post

    • Link in a single email or your email newsletter

    • Link within a paid advertising campaign

    Download our sample post ideas to get started.

  • Your website is your most valuable online tool, so make sure it’s easy to find your route map.

    Here are a few easy ways to increase visibility and drive more usage:

    • Incorporate into main website navigation menu

    • Highlight somewhere on your home page

    • Add a temporary notification bar for the first month after launch

    • Include press release or separate announcement post in your news section

  • Catch passengers while traveling to get them thinking about their next trip.

    • Run house ads on your digital signage displays

    • Include a QR code that links to the route map

    • Promote new routes and destinations, or simply promote the route map as a whole

  • Catch daydreamers on Pinterest with unique boards to promote your destinations and drive traffic back to your website.

    A few examples of Pinterest boards you can create:

    • Top 10 destinations – create an individual pin for each destination on the board linking to that route in your WhereWeFly map

    • 10 Best Things To Do in X City – create an individual pin for key attractions in your city or a new destination you want to promote

    • Where we fly that X airport doesn’t – get a leg up on your competitors and promote the routes that are unique to your airport with a pin for each

  • Leverage your new route map to enhance existing or build new advertising campaigns across social platforms, display, Google Search, and more.

    • Promote the new route map as a whole by linking directly to the page

    • Deep link a specific route to drive more flights booked

    • Showcase specific destinations and encourage travelers to explore

Have questions?

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